Shiweed

Brand Strategy

Services

Brand Strategy and Positioning

Web Design & Digital Content Strategy

Packaging Direction

Visual Identity Direction

Fusing Heritage with High-End Beauty.

Shiweed is an independent skincare line that blends innovation with the ancient traditions of the Galician coast. THE SHELTER developed a cohesive brand strategy to position Shiweed in the luxury beauty market. We led the creation of a new visual identity, updated packaging, and refined the narrative, tone of voice, and digital presence to showcase Shiweed's fusion of scientific innovation and craftsmanship. Our approach highlights Shiweed's social vision while celebrating its natural ingredients and cultural roots.

Shiweed: Brand Strategy by The Shelter Creative
Shiweed: Brand Strategy by The Shelter Creative

Shiweed

Brand Strategy

Shiweed: Brand Strategy by The Shelter Creative

Shiweed

Brand Strategy

Shiweed: Brand Strategy by The Shelter Creative

The project emerged from a passion for the nutritional power of algae and local ingredients. They sought to blend scientific knowledge with a love of tradition and the land. Our goal was to communicate this elegantly through nature-inspired illustrations and grids, reflecting the expertise and dedication behind their work.

Shiweed: Brand Strategy by The Shelter Creative

Shiweed

Brand Strategy

Shiweed: Brand Strategy by The Shelter Creative
Shiweed: Brand Strategy by The Shelter Creative
Shiweed: Brand Strategy by The Shelter Creative

Shiweed

Brand Strategy

Shiweed: Brand Strategy by The Shelter Creative

Shiweed

Brand Strategy