The Shelter Creative

Volupte

Brand Strategy

Services

Brand Strategy and Positioning

Visual Identity Direction

Volupte: Redefining luxury through sustainable design.

Madrid-based Volupte creates bespoke luxury interior products for hospitality and lifestyle brands, with a focus on innovation, quality and sustainability. Our consultancy supported the evolution of the Volupte brand by refining concepts, expanding services and identifying new opportunities. This process reinforced Volupte's unique identity, attracted niche customers and culminated in a refreshed visual identity. The new brand image, including logo and colour palette, reflects Volupte's core values and positions the company as a pioneer in sustainable luxury design.

Volupte

Brand Strategy

Volupte

Brand Strategy

Thanks to their unique approach, they have been involved in such cutting-edge projects as the transformation of construction waste into bespoke tableware for the new design-conscious restaurant, TRAMO.

Volupte

Brand Strategy