The Shelter Creative

XTI Shoes

Events & Experiential

Services

Creative Production

Events & Experiential

Creating an Immersive Art Gallery Experience.

For Xti, a leader in youth fashion footwear, we created an art gallery-inspired environment to showcase its three brands. For this two-day event for press, stylists and ambassadors, we presented a cohesive design concept that unified everything from materials and floristry to catering and music. We developed a colour-based graphic system to showcase each shoe line distinctively, while maintaining an overall harmony.

XTI Shoes

Events & Experiential

XTI Shoes

Events & Experiential

XTI Shoes

Events & Experiential

With the freedom to design the space from scratch, we filled it with our core values: natural materials, plants, and everyday urban elements.

By decontextualising the pieces, we achieved an effect akin to enlargement, showcasing them on unexpected elements like mountains of daisies.

XTI Shoes

Events & Experiential