Yakum

Brand Strategy

Services

Brand Strategy

Logo & Visual Identity

Tone of Voice

Web Design & Digital Content Strategy

Photography & Video

Connecting global audiences with the Amazon.

Yakum.org, an innovative NGO founded by a British biologist, teams up with Ecuadorian indigenous communities to safeguard rainforests and preserve cultural heritage. Our challenge was to develop a powerful brand connecting these communities with the global environmental movement, raising awareness and fostering collaboration.
THE SHELTER developed a comprehensive brand identity, including logo, photographic style guide, website, and distinct cultural elements manifesting across all brand interactions – from London conferences and fundraising events to on-the-ground community actions in the Amazon.

Yakum: Brand Strategy by The Shelter Creative
Yakum: Brand Strategy by The Shelter Creative
Yakum: Brand Strategy by The Shelter Creative
Yakum: Brand Strategy by The Shelter Creative
Yakum: Brand Strategy by The Shelter Creative
Yakum: Brand Strategy by The Shelter Creative
Yakum: Brand Strategy by The Shelter Creative

Yakum

Brand Strategy

We crafted a unified identity, drawing inspiration from the Shuar word "Yakum," meaning howler monkey - the species with the loudest call in the animal kingdom. This name symbolizes the NGO's role as a powerful call to action, alerting the world to environmental dangers.

Yakum: Brand Strategy by The Shelter Creative

Yakum

Brand Strategy

Yakum: Brand Strategy by The Shelter Creative

Capturing a strong sense of community.

The extraordinary energy with which the people of Yakum work together became central to our narrative. We commissioned engaging illustrations that reflect Yakum's identity and highlight the urgent need to mitigate climate change and revolutionise conservation practices during this critical time in climate history

Yakum: Brand Strategy by The Shelter Creative

Yakum

Brand Strategy